Transparent by design
Every score can be explained.
Partnerships fail when people pitch everyone. Six factors decide whether a pair is worth an introduction — and each one is visible on the match card.
Complement, not clone
Same industry and the same offer means competitor risk, so the score collapses. Different offers with an overlapping customer world score high — a CRM and an email tool serving the same SMBs, not two CRMs.
Audience adjacency
Do you reach people the other side wants, without being the same product? Shared segment counts, and so does sitting one or two steps apart in the same customer journey — onboarding next to analytics.
Partnership-type overlap
Both want co-marketing or referrals? Boost. One only wants a deep integration while the other only runs events? The score softens, because there is no shape for a deal.
Give ↔ need fit
What you bring is compared against what they need, and the reverse. Explicit swaps — distribution for content, audience for product, tech for distribution — beat a vague openness to partners.
Constraints
Hard-no categories remove a company from your list entirely. A geography mismatch is a heavy penalty rather than a block, because some deals travel.
Symmetry check
Value is computed in both directions and the weaker side dominates the final number. "They are perfect for us, we are nothing for them" is not a win-win, and it will not rank like one.
What you see on a match
- A 0–100 win-win score, plus the value flowing in each direction.
- Three to five plain reasons — what they reach, what you give.
- A suggested partnership type both sides already said they want.
- A risk note when the categories are adjacent or the value is lopsided.
Nothing is sent to the other company until you request an introduction.